Shopping: Publications: Books: Business: Marketing: Specific_Titles:

» The Anatomy of Buzz - Emanuel Rosen's book on how to create word-of-mouth marketing.




» Buzzmail - offers book on e-mail marketing.




» Counter Intuitive Marketing - Marketing advice from Kevin Clancy and Peter Krieg.




» Detective Marketing - Finding the inner creative resources, and employing them in marketing. Site may alter your browser settings.




» Entertainment Economy - Discusses how mega-media forces are transforming peoples lives. Includes reviews and interviews with the author.




» Formulas That Guarantee Advertising Sales - Mark Smalley's book on internet marketing.




» High School Athlete Recruiting Guide - Help get your high school athlete recruited and accepted to the right college. Book written by Dave Prossner.




» How To Salvage Millions - Book on building small business success.




» Judo Strategy - Book suggests that businesses compete more effectively by using their competitors' strength to their advantage.




» Marketing High Technology Products and Innovations - Systematic approach to marketing high technology in a wide variety of industries. Includes discussion area and professor resources.




» Marketing to Seniors - Developing a senior marketing plan, and introduces concept of the extended senior customer.




» Million Dollar Emails - Outlines the skills required to send spam.




» The Problem Is They Don't Know The Problem - Bob Sandelman's book on sales promotion, with book and author information.




» Savvy Way to Successful Web Site Promotion - Derek Galon's guide to web promotion; tips on gaining visibility and business traffic. Includes search engines, and software recommendations.




» Search Engine Marketing - Best practice guide by Mike Grehan for online marketing professionals featuring interviews with the search engine creators themselves. Available for purchase.




» Small Business, Big Marketing - Marketing guide for small business, advising on low cost options. Also offers a news release writing service.




» The Success Clinic - Motivational book.




» Trash Proof News Releases - Book on obtaining publicity through news.




» Web Forging - Marketing tips and techniques for web presence. Topics include planning, designing, producing, marketing and hosting a website.

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